AFTER LEAVING THE GANG LIFE BEHIND FOLLOWING AN AWAKENING HE HAD DURING A 6 MONTH STINT IN PRISON, HE BEGAN HIS JOURNEY OF SOBRIETY AND VEGANISM AND WANTED TO GIVE BACK. HE MADE HIS FIRST YOUTUBE VIDEO IN APRIL 2015 WITH THE INTENTION OF INSPIRING PEOPLE WITH HIS JOURNEY. EARLY ON DURING HIS VEGAN JOURNEY HE FOUND AN ANIMAL RIGHTS ACTIVIST CALLED GARY YOUROFSKY, WHO WAS VERY INFLUENTIAL IN TERMS OF ANIMAL RIGHTS IN HIS EARLIER YEARS

In early 2016, Ed set up his YouTube channel, where he began uploading streets interviews with members of the public on the ethics of eating animals. In the same year, he also co-founded the animal rights organisation Surge, as well as The Official Animal Rights March, a global event which succeeded in a growth from 2,500 participants in London in 2016 to 41,000 participants across the world in 2019. Ed continues to be the co-director of Surge, with the organisation focusing on creating media content, investigations, campaigns and articles, as well as educational programmes for universities.

Jack does "Public Opinion", Reactions and Debates.

Jack started his channel on December 19, 2017, He uploaded his first video 12 days later.