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  • “Veganism is a philosophy and way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.”
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MERCY FOR ANIMALS

mercy for animals

INSPIRING COMPASSION. ENDING CRUELTY.

Our mission is to end industrial animal agriculture by constructing a just and sustainable food system.

Imagine a world free of cruelty, a world in which we nurture our bodies, minds, and spirits with wholesome, healthy food that is kind to animals and sustainable for our planet. Mercy For Animals believes that world is possible. In fact, it is inevitable if we work together to elevate humanity to its fullest potential.


OUR APPROACH

We are on the front lines fighting to protect farmed animals. From factory farms to corporate boardrooms, courts of justice to courts of public opinion, Mercy For Animals is there to speak up against cruelty and for compassion. Read our three-year strategic plan to learn more.


100% animal-free streetwear

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Clothes that say it for you, so you don't have to. No leather, no animal anything, no lectures. Just loud values with a straight face.

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